To become a successful dentist in your locality, you need to employ the right dental advertising ideas in your marketing campaign. You need to keep your name regularly in the eyes of your patients.
Effective dental marketing ideas can increase your brand awareness, increase referrals to your clinic, create a stronger relationship with clients and improve their satisfaction level. Read on to know some of the most effective dental advertising ideas till date.
Direct mail marketing: Sending emails to your existing and prospective clients can be an effective strategy to inform them about your latest offers, innovations and achievements. You can also send them regular catalogues and newsletters in order to stay in touch with them.
Patients’ referral program: You can create a patients referral program in which you can reward clients who refer other colleagues and friends to your clinic. You can offer them special discounts, or give them a free dental check-up occasionally. This can be a great idea to make them feel valued.
Social media marketing: Marketing your business over social media sites such as Facebook, LinkedIn and Twitter can be one of the most effective dental advertising ideas for creating your brand awareness. Social media marketing is a powerful and trustworthy dental advertising tool. With this facility, you can communicate with your clients around the clock.
Handing out dental postcards to your clients: Dental postcards can be a helpful way of offering special discounts to your existing clients, and remind them of your scheduled appointments. They can stick these postcards on their refrigerator, and take them to you whenever they need a dental check up.
Posting ads in local newspapers: For many people, local newspapers still provide a vital source of information. You can place your clinic’s ad in these newspapers and inform your prospective clients about your business. You can hire a professional designer to create an attractive advertisement for your dental service.
Have a website: Almost every business today has an online presence, as it makes you accessible to global audience right from the comfort of their home. So, a strong, well-maintained website will be highly helpful in establishing your business.
Make sure that your web content is high in quality, free from errors, informative and easily comprehensible. The design of your website should be attractive and user-friendly and should have a quick loading time.
The true benefit, as a dental practitioner, lies when you possess the coveted knowledge of how to market your services, which is why a brainstorming session on dental marketing ideas can help you and your practice immensely. In the end, it all drops down to how well you manage multiple dental marketing strategies using traditional as well as online methods.
Encouraging a relationship based practice ByBy building a good relationship with current patients, you are increasing the chances of positive word of mouth advertising. That will happen only when you provide the best treatment and care.
Satisfied patients, in return will refer your services to their friends, colleagues and relations. To foster this kind of marketing, you need to give 100% to every patient and take care of his/her needs.
Right people for the right job
In marketing sense, this is one of the unique ideas since your staff has the ability to make or break your practice. If you hire the right personnel in terms of dental technicians, secretaries and receptionists, these individuals can provide a great level of customer satisfaction, which is
essential in a build up to a successful dental practice. Their attitude, work ethics and communication skills matter a lot.
Drop an Email
Direct mail marketing has been the preferred strategy by dentists for a while now. Send emails to existing and potential patients informing them about your latest innovations. You can also send out newsletters and catalogues to make the most of direct mail. Make sure you have a proper “call to action” that should encourage clients to visit your clinic.
Patient referral program
Reward patients who refer their friends and colleagues to your practice. To commence with, offer them discounts along with an occasional free dental checkup. That way they will feel valued and continue referring. Combine this marketing strategy with promotional brochures to exiting patients.
Advertisements in local newspapers
For some people, especially older ones, newspaper still provides vital information on many things. Place advertisements in the local newspaper to inform them about your practice’s existence. A professional designer should creatively design the ad. Briefly write about what your practice offers along with contact information.
A meritorious website
In this competitive era, a web page is mandatory to keep a dental practice up and running. A strong online presence helps establish the practice. When potential patients visit your website, first thing they notice is the design and content.
Ensure the content is readable and user-friendly. Same thing applies to the design. Use appropriate color palette to make the design attractive. Have a gallery highlighting patients’ ‘before’ and ‘after’ photos.
Writing educational articles and blogs and submitting them to various article directories are great ways to generate leads to your dental website. In addition, it gives the readers an insight of your practice and knowledge base. Articles and blogs provide much-required back links that have a positive effect on the website’s ranking in search engine listings.