Most dentists go into the profession in order to help people have healthy teeth. It is a great reason to be a dentist. In fact, it is the reason that a person who is interested in dentistry should actually go into dentistry. I honestly do not think that a person who is not interested in dentistry should go into the practice just to make money.
Yet, I do understand that when people become dentists that dentistry also becomes a business. These people obviously have to be able to make a living, so I do not frown upon higher prices than just the cost of equipment used. I understand that I can research the costs, but obviously there is also the cost of labor and dentists have to be able to pay their dental assistants and secretaries as well.
That means that dentists have to have a big enough client base that they are able to make a living and pay their employees. I understand how hard it can be to simply find a decent paying job at times, so it must be extra difficult for dentists to have to run a practice and advertise it as well. That is why I am talking about dental marketing tips.
Of course, the best practice is to be a very gentle dentist. People need to know that a dentist is gentle, so my first dental marketing tip is to include how things are done in the office to make people feel comfortable. Is Novocaine used? Is laughing gas used? Are there other medicines that are used to help patients avoid pain while at the dentist?