Word of mouth is by far the best dental marketing you’ll ever get. If you’re not taking advantage of it by using referral programs, then you’re missing out on opportunities to increase patient growth. Encourage your patients to spread the word amongst their friends and family by offering discounts or special offers for each referral they bring you.
Not leveraging the Internet
What do you mean, you don’t have a website for your dental practice? A huge amount of your prospective patients will use the Internet to find a new dental practice. If you don’t have a high search engine ranking for the keywords and phrases that identify your dental expertise patients will not find you- but they will find your competitors.
Not using a Newsletter
You already have the names and mailing addresses of all of your patients – so take it one step further and obtain their email addresses. Send out a monthly or quarterly electronic newsletter containing dental information that educates your patients and promote your practice. Make sure the content is genuinely useful and your patients will start to look forward to it, and may even pass it on to their friends.
Not asking for Patient Feedback
You may well be doing a fantastic job as far as your patients are concerned, but if you don’t ask them you’ll never know. Ask your patients for regular feedback: that way you’ll not only be able to build on the things you’re doing well, you’ll also be able to fix the things you need to improve, before you start to loose patients.
If you want your dental practice to be profitable, you’ve going to need to market it effectively, to bring in a steady stream of new patients. Avoid the follow marketing mistakes for your practice and develop a marketing plan that generate profitable results.