Before you even consider looking for a dental marketing agency, you need to figure out what it is that you want. This means that at the very least you have to have or will have soon your clinic set up, have your target audience in mind, and, two goals, break even number of patients and target number of patients.
Now you have to figure out what you’ll want. Chances are, you’ll want foot traffic into your office, phone calls from potential patients, and an online presence to help you start building a following. You need to think about what you have seen in the past that has worked, and what hasn’t worked.
Are you interested in increasing traffic for cosmetic dentistry?
Do you want to bring in older people who need implants or dentures?
Do you want to market to families with small children?
What current patients do you already have?
Why do they like your clinic?
How did your current patients find you?
Your final goals will impact your strategy when it comes to how you do your marketing, so you will want to know what you want to get out of this experience, how much work you are willing to put in, what materials you already have, and how long you want the marketing test period to last. This will help you choose the right agency, but also help the agency know how to best serve you and your expectations.
Do Some Research
Finding a dental marketing agency that is qualified to meet your needs and price range is kind of like finding the right car – you need to comparison shop, and maybe even take a test drive or two before you can make an educated choice.
Your journey into finding the right agency could come from online reviews, referrals from colleagues, or tips from your mentors. It’s all up to whose word you trust and don’t trust.
What you probably want to avoid is hitting up a directory and selecting the business at the top of the list, or worse, weeding through dozens of options with no easy way to narrow them down.
Confirm Experience and Knowledge
Once you find the company you want to work with, you want to make sure they are who they say they are. Ask to see finished products or talk to clients the company has worked with before you. Ask prospective service providers about success stories with businesses like yours and don’t hesitate to get references so that you can confirm successful marketing campaigns.
While you won’t want to copy what another person did, it can be helpful is giving you ideas of what is possible.
To Find the Best Dental Marketing Leduc