The web is constantly changing, so your website should reflect changes and updates regarding your practice. A website that is out of date will not be helpful in your efforts to reach out to your patients.
Having a website that does not offer enough information will not be converting its visitors into clients. Besides information on your location, hours, credentials or specialty, you can offer a newsletter to discuss dental health problems and products. Enhancing your website can be more important than just having one.
A website is however just one step in an efficient dental marketing effort. Blogs and videos will help your patients get to know you before they visit your practice. A YouTube video can be easily embedded in your website, and you do not need a large budget in order to create a tour of your office video, complete with common procedures.
Facebook and Twitter are constantly growing in popularity and smart phone generation can easily use them to stay in touch with news related to their interests. A fan page on Facebook can be an easy way to keep in touch with your patients. You can connect with so many potential customers, without even leaving your office.