As a dentist, you may feel you are not getting enough patients since the competition is so severe. It may be the case with other dentists in your locality as well. If that is what’s bothering you, look no further than marketing your practice.
A bit surprised? For all the years you have been practicing dentistry, you must have thought marketing is only for big profit-making firms. Wrong.
Your clients are your customers too and customers need to be informed.
It all depends on which methods you chose to inform your patients. If you are anti-marketing, you will realize that you have made a big mistake in a matter of few days of opening your clinic.
Going with the marketing aspect, internet has opened several avenues through which you can inform patients and simultaneously carve a niche for your practice. What’s more, it is result-driven and cost-effective. Below are some dental marketing tips that you can very well integrate in your marketing plan.
Enter the world of online dental marketing with a website. A well-crafted website is the first you need to establish an influential online presence.
Although there are thousands of dental websites, a good investment is required to hire a professional web designer.
Remember: quality never comes cheap. If your website looks dull, it will give a wrong cognizance. While creating your website, focus on appropriate keywords that are frequently used by patients to find a dental practice online. It is crucial to covey your dental marketing message through your website.
To reap full benefits of a strong online presence, it is not adequate to create a website. Your patients will not come to you just like that. Your website needs to be among the top pages of leading search engines. For example if a prospective patient searches randomly for dentistry, your website should be visible in the first page of Google, Yahoo and Bing. One of the best ways to move your website in search rankings is to hire SEO experts.
Social media is the newest way to communicate and stay connected with friends and family. If you are an active member of the social media community, you should know how crucial can it be for your practice. Firstly, it gives your patients a chance to connect with you even after the office closure. Secondly, any positive review on your profile will spread like fire in the jungle and subsequently you’ll get more referrals.
By virtue of these affordable online dental marketing ideas, your dental practice will sure reach new heights. Full appointment books, a relatively higher number of satisfied patients and of course, a good cash flow will just be the beginning.
Here are tips to consider when incorporating and investing money into a dental marketing plan:
Do NOT do what everyone else is doing.
In my consulting meetings with dentists, I ask the team to write down 3 things that you do differently than every other practice, and it turns out that everybody is writing down the same things.
You need to be different and address areas of the market where nobody else is investing, so keep that in mind when spending on marketing.
Generic website and SEO companies may not always be the solution.
Many SEO and website design companies are charging and arm and a leg to get dental offices to invest in their services. And then they just use a standard template, with similar pictures as other offices, utilizing the same SEO standards as every other practice in your area.
Everyone can not be #1 on Google for the same search term, so you have to be realistic in your expectations to get traffic from the SEO companies.
Just because you rank #1 in certain SEO terms, it doesn’t mean that people are searching for that.
For instance, if your SEO company says that you rank #1 for the term “Seattle Dental Office,” and you check with the search results and find that less than 100 people per month are searching for that term, it might not be a good term to rank for.
The key is to rank high for terms that people are actually searching for, so make sure you check to see a print out list of which are the highest searched terms for the service that you provide.
Social media marketing can work, but can be costly if done improperly.
Facebook ads are great, but you need to set limits for your spending and make sure you see the return on investment.
Direct mail is NOT dead, despite what the SEO companies tell you.
Normally it truly is little dental clinics that may benefit one of the most from a Dental Marketing Company, specially if they are using less expensive contemporary strategies. A tiny dental clinic might only will need the basics of an on the web campaign set up. As such the budget is going to be small and ought to be reflected within the quote from the dental firm.
This possible modest investment can quickly yield new patients. Which will give fantastic returns on your initial investment. Even probably the most simple of plans, can yield a minimum of 1-10 new patients a month. But you shouldn’t forget that these new customer will bring family members and friends to your clinic. Swiftly multiplying your new patients from 1-10 to 8-80.
The numbers can be tantalizing, with both new patients and their referrals, bringing considerable returns on your investment. You cant be blamed for seeing dollar signs. But before producing big upfront investments take a look at the dental marketing company, by ordering the fundamental package.This permits you to evaluate them just before committing to a larger spending budget.
In the event you are a multi dentist practice, searching to acquire large numbers of patients, it’ll take both time and cash. Even so efficient use of those funds is essential, and though the a dental marketing company will charge much more. You need to usually check where the additional spend is going.
To prevent wasting your time and your spending budget with the wrong dental advertising firm, ask them questions like, ‘Why do you charge recurring monthly fees and what are they utilized for?’ and, ‘If we choose to discontinue our services a year from now, what are we left with?’
Asking tough questions like these will enable you to figure out regardless of whether the dental marketing company you are contemplating is looking out for your
One aspect you need to often contemplate having a dental marketing company is the reporting of results. Regularly a monthly report of the results of your campaign is employed. This assists you comprehend which marketing and advertising techniques are working best and where your getting the best return on investment.