For an established dental practice, more than 70% of new patient growth should come from internal patient referrals. Yet, existing patients don’t often view your dental practice as a growing business in search of more patients. So how do you keep your name at the top of their mind and encourage them to tell others about your services?
By offering a broad referral bonus program. The motivation for patients is simple: If a person recommends your practice to a friend, and if that friend ends up visiting your practice, then the original referrer is rewarded with a bonus, such as a discount or a dental product. This program has the double benefit of engaging with patients, both old and new, and endearing them to your practice. What’s more, all you need to do is hand out simple referral cards at the office or tuck them into your other practice mailings.
To make this idea even more effective, consider incentivizing employees to motivate them to help improve and grow your practice, not just through referrals but in all facets of your operation.
In order to understand the value of having your own web site, you need to understand how search engines rank different Internet sites. That is critical because your website ranking produces results similar to the prominence of a Yellow Page advertisement For example, if you create one of the best dental web sites in your community but it cannot be found , it is like having your dental practice advertisement in the automotive section of the Yellow Pages.
Any time you create a web site, the goal is for that web site to show up very high when people are online looking for the dental services you provide.
For your dental marketing communications, you want to emphasize different specialties or offerings of your dental practice such as teeth whitening, orthodontics, general dentistry or cosmetic dentistry.
In order to rank high in these competitive keywords in your community, it’s important to have a lot of inbound links and also to have a lot of growing, dynamic content on the Internet. Unfortunately, creating inbound links and changing dynamic content on the Internet is very time-consuming because it requires creating original content which is growing and constantly changing, so it occupies more of the space on the Internet.
An excellent solution and complement to having your own web site is to have a review web site. A review web site has several benefits to a marketing program for a dental practice. The key benefit is that it allows you to leverage the activities of your existing patients for the future growth of your dental practice.
For instance, if you ask every patient who leaves your practice to give you feedback about your practice, and you control which of those reviews get published on the Internet, you’ve created a leverage mechanism, a fulcrum point, wherein you can push favorable information out onto the Internet.
If you have a normal practice, greater than 50 percent of the reviews and feedback you get from your dental patients are going to be favorable. That means literally you could have hundreds of reviews occupying more than 50 pages every month on your own dental review site. This is a based on original dental marketing research. Furthermore this dental marketing plan does not require engaging an expensive dental marketing company.
You do not want your dental reviews to be managed by some third-party site because then negative reviews are just as likely to show up as positive reviews. You want to put information out there that is representative of your practice, and the only way you can have any control over that process is if you collect reviews on your own review site, and you decide what to put out on the Internet.
If a review site is done the right way, every review, especially ones that have the name of the city, the name of your practice, and the name of the dentist in the practice will have an inbound link to your own main web site.
The benefit here is the keywords that link back to your web site are related to content on your own web site because you have information about the dentist, the dental practice, etc. This pushes your own main web site much higher on search engine results.
What can a Dental marketing company do for you? You might think that you won’t need such services because dental services is a highly sought after industry wherever you go. This may be the case but remember that people treat their dentists just like they treat their doctors.
Once they find one whom they are most comfortable with, they don’t seek out other doctors anymore. And with the trend of having a family doctor or a family dentist to cater to their needs, it can be quite difficult for a budding dental service company to emerge from the rubble and be successful.
If you are only trying to get started in this field, you would need a dental marketing company to find clients for you.
It all starts with a few clients. Once you have built trust with these clients, they can easily recommend you to other people and hopefully by in a few months, you will have a steady stream of patients coming in. The key here is to always have a constant supply of new patients coming through your door. A good percentage of these patients may not come back so it is important to get as much new ones as possible. What a dental marketing company can do for you is streamline all the possible patients that you can get and send them your way.
Remember that a good dental marketing company will not just stop at giving you new clients but instead they are going to give you quality clients who will be huge assets to your business. Quality clients that you won’t get if you just choose to sit in your office and wait for clients to miraculously appear on your doorstep.
Whether you are a small company just barely starting in the business or a veteran but need a little pick me upper, you will surely need a dental marketing company to spruce up your business. So what exactly should you go around looking for in a dental marketing company? You need a team that understands your specific needs.
Some companies give you a whole lot of things you don’t need and don’t give you the one thing that you need. Make sure that the company you seek listens to your issues and confronts the point head on. You would also need a dental marketing company that is devoted to focused and rigorous research.
Every tactic they would employ should stem from careful research and supporting data. Make sure that the company knows what they’re talking about.
Marketing a dentist’s services is a specialized work and the companies having experience in dentist marketing and dental SEO should only be given preference. You need to follow the following steps in order to find the right dentist internet marketing guy for you.
The range of services offered by the marketing firm: Does the company you are considering offer a full range of web marketing services including dentist SEO, e-mail newsletter, PPC campaign, banner ads, content marketing, and forum participation, etc.?
Industry exposure: What kind of industries does the company in question has served? Does it have any experience of marketing dentist or dental product online, or even any medical products or services?
Pricing: How competitive is the price? Does it ask for one-time payment, or will you have to pay any retainer money to avail seamless services? How does the marketer planning to take the payment?
Testimonial and reference: Can the company produce any case study or give reference? What people are speaking about the company on the Internet? Check if they are involved in any online scam? But, do not decide on the basis of one review. Anyone can write a bad review about anyone on the internet. Keep this in mind.
Black hat or white hat: If you are to avail services of a dental SEO company then ascertain that it does not use Black hat SEO technique to get you a better ranking. It will hurt in the long run.
Can you trust the company: This is fundamental to client and service provider relationship. Go with the dentist SEO service provider who is friendly with you.
Lastly, your dental marketing company will do all the strategizing for you so it is important that you have an open communication with them and you know every single bit that’s going on rather than being kept in the dark. Transparency is as important as the brilliance of the company you’re going to employ.