Choosing the type of patients that you want to attract can also be very helpful in your dental marketing business. These patients could be from different kinds of status and professions (like lawyers, accountants, engineers, etc.). Having this in mind would help you in setting up the income that you would like to earn in a month; for example, as to how much you would charge for this type of patient who is from a certain kind of profession.
The Number of Referrals You Want To Make:
As you satisfy your new patients with your services, chances are the number of patients that you have set for in a month will increase… and this is through their referrals.
These referrals are the patient’s friends, relatives, etc. Your patient would tell themselves, “Hey, I’m very satisfied with the services that my dentist is giving me… so I would definitely introduce them to my family and friends!” With this, you surely be able to gain more success in your dental marketing business!
The Expected Worth of Each Your Patient:
Now, you set the expected price for each patient that you have, or what we call the “lifetime value of each of your new patient”. Let’s say for your patient who is an accountant you would charge $900, for your patient who is a lawyer you would charge $950, etc. This kind of planning in dental marketing can help you set how much income you would have within a month, and also within a year.
So as you go on with your dental marketing business, keep these goals in mind. Remember, having a good game plan will always give you success in your business!
Marketing is key to the success of any business, and dental practices are no exception. For a dental practice to grow, a single dentist should be seeing 24–50 new patients per month. And in order to attract new dental patients, a practice must offer a competitive product at competitive pricing, along with convenient, quality services—all backed by a solid dental marketing plan.
When trying to figure out how to market your dental practice, the first step is always a SWOT session. In case you’re not familiar with this term, it’s simply a structured way to determine your strengths, weaknesses, opportunities and threats.
Strengths: What sets your dental practice apart from other dentists in your area? List every possible item that you can preserve and leverage to make your practice stand out from the competition.
Weaknesses: What are the biggest patient beefs? Be honest with this list so you can recognize and deal with any obstacles.
Opportunities: Where will practice growth come from? Evaluate each item to determine what you can take advantage of.
Threats: Are there any issues your practice may have to anticipate, prepare for and defend against?
Once you have established where your dental practice is positioned, you’ll be able to determine which dental marketing ideas will help secure a successful future.
Dental Marketing Toronto – Patient Referral Bonus System
For an established dental practice, more than 70% of new patient growth should come from internal patient referrals. Yet, existing patients don’t often view your dental practice as a growing business in search of more patients. So how do you keep your name at the top of their mind and encourage them to tell others about your services?
By offering a broad referral bonus program. The motivation for patients is simple: If a person recommends your practice to a friend, and if that friend ends up visiting your practice, then the original referrer is rewarded with a bonus, such as a discount or a dental product.
This program has the double benefit of engaging with patients, both old and new, and endearing them to your practice. What’s more, all you need to do is hand out simple referral cards at the office or tuck them into your other practice mailings.
To make this idea even more effective, consider incentivizing employees to motivate them to help improve and grow your practice, not just through referrals but in all facets of your operation.
Dental Marketing Toronto Company Ideas – Identify Your Target Audience
Women make more than 90% of all dental buying decisions. They are powerhouse consumers who want to make informed decisions for their families. They want a service, not just a product, and in today’s market they have plenty of dental practices to choose from.
A great dental marketing idea that will entice more female household heads to contact your practice is to carefully review your overall marketing image, including your dental practice logo, and your existing collateral. According to Marti Barletta, the world’s foremost expert on marketing to women, “Women make purchasing decisions differently than men, in that they take a meandering approach.”
Women want information before they purchase to ensure they are finding the “perfect answer.” So when creating marketing collateral for your dental practice, be sure to work with a provider that offers a ton of dental practice marketing ideas, can provide in-depth demographic targeting, and who understands how to market to women.