When trying to figure out how to market your dental practice, the first step is always a SWOT session. In case you’re not familiar with this term, it’s simply a structured way to determine your strengths, weaknesses, opportunities and threats.
Strengths: What sets your dental practice apart from other dentists in your area? List every possible item that you can preserve and leverage to make your practice stand out from the competition.
Weaknesses: What are the biggest patient beefs? Be honest with this list so you can recognize and deal with any obstacles.
Opportunities: Where will practice growth come from? Evaluate each item to determine what you can take advantage of.
Threats: Are there any issues your practice may have to anticipate, prepare for and defend against?
Once you have established where your dental practice is positioned, you’ll be able to determine which dental marketing ideas will help secure a successful future.
Dental Marketing Cold Lake–Patient Referral Bonus System
For an established dental practice, more than 70% of new patient growth should come from internal patient referrals. Yet, existing patients don’t often view your dental practice as a growing business in search of more patients. So how do you keep your name at the top of their mind and encourage them to tell others about your services?
By offering a broad referral bonus program. The motivation for patients is simple: If a person recommends your practice to a friend, and if that friend ends up visiting your practice, then the original referrer is rewarded with a bonus, such as a discount or a dental product. This program has the double benefit of engaging with patients, both old and new, and endearing them to your practice. What’s more, all you need to do is hand out simple referral cards at the office or tuck them into your other practice mailings.
To make this idea even more effective, consider incentivizing employees to motivate them to help improve and grow your practice, not just through referrals but in all facets of your operation.
Identify Your Target Audience (Most Likely Women)
Women make more than 90% of all dental buying decisions. They are powerhouse consumers who want to make informed decisions for their families. They want a service, not just a product, and in today’s market they have plenty of dental practices to choose from.
A great dental marketing idea that will entice more female household heads to contact your practice is to carefully review your overall marketing image, including your dental practice logo, and your existing collateral. According to Marti Barletta, the world’s foremost expert on marketing to women, “Women make purchasing decisions differently than men, in that they take a meandering approach.”
Women want information before they purchase to ensure they are finding the “perfect answer.” So when creating marketing collateral for your dental practice, be sure to work with a provider that offers a ton of dental practice marketing ideas, can provide in-depth demographic targeting, and who understands how to market to women.