Like most important business decisions, one of your first considerations should be your budget. If your dental practice has less than 5 employees, you should find a dental marketing company like that allows you to start small (less than $500 per month) and increase your internet marketing and advertising budget as you grow.
And you will grow. New dental patients have the potential of offering your practice a huge return on your marketing investment. Not only do new patients offer one-time and lifetime revenues, but they also bring family, friends and acquaintances to your dental practice. Friends bring more friends, and so on and so forth.
But don’t get so caught up in the idea of high returns that you lose sight of your fiscal responsibility. By finding a dental marketing company that allows you to start slow, you have the opportunity to test out their services and see if you’re getting your money’s worth.
The same is true for larger dental practices. If you’re in charge of finding a dental marketing company for a large dental clinic, you likely have more money to work with. But just because you have a larger budget, doesn’t mean you need to spend it all at once. Greater spending carries the potential for greater waste.
To avoid wasting your time and your budget with the wrong dental marketing firm, ask them questions like, “Why do you charge recurring monthly fees and what are they used for?” and, “If we decide to discontinue our services a year from now, what are we left with?” Asking tough questions like these will help you determine whether the dental marketing company you’re considering is looking out for your best interests.
Unfortunately, not all dental marketing consultants and companies are reputable. Because of the lucrative nature of the dental industry, some internet marketing organizations see dollar signs instead of valued clients and are looking to make a quick buck.
To help separate the good from the bad, ask prospective dental marketing companies if they can provide you with monthly reports that include not only web traffic and conversion statistics, but also information that gives you an idea of where your leads are coming from. Not all successful leads can be traced back to your internet marketing efforts, but reputable dental marketing companies should have some means to track the progress of your campaigns.
Choosing The Best Dental Marketing Companies Canada
If a dental practice lacks a strong referral base it can definitely be a challenge to achieve the top line growth needed to counteract naturally occurring attrition and still generate the revenues needed to stay on top of the latest technologies and presentation in the office.
The most cost-effective and successful way to grow your business hands down is print dental marketing such as patient newsletters, postcards or patient brochures and education.
Why is Print so Effective?
Print advertising remains an effective and essential element of any strategic marketing mix due to its outstanding ability to deliver the right message at the right time to the right person in the right space!
How many times have you received something in the mail and set it aside to look at later? When you do this, you’re committing to looking at the item when it is the right time, or you’re going to give it to the main decision maker to look at, or if you get your mail from a post office box you’re waiting till you get home – the right time, the right person, the right space.
With online advertising this is impossible – you see a banner ad, and if you don’t have time, or aren’t currently looking for a dentist, the impression is wasted.
The permanence of print means your piece of dental advertising will find its way to the countertop, desk, or passed on to the friend, where it will be seen many times over, equaling an innumerable amount of impressions for just one low price.
Dental advertising and marketing products can be tailored to help achieve the specific goals of any type of dental practice or specialty, including orthodontics, pediatric dentistry, periodontics, endodontics and more. With a good dental advertising company your marketing materials will properly represent your practice while informing patients about your practice, new products or services and more.
How do Your Patients get their Information?
Most dental patients only find out about dental health options or extra services if someone else they know has had it done – and that does not equal a lot of business for your practice. Getting education out to your patients is critical to maximizing current patient services as well as prospective patient revenue.
By sending out information about new services to your current patient base, you have a much higher likelihood of actually having them come in and request extra add-on services. By sending out information about your practice to non-patients with postcards or referral cards you are getting your name into their home, so when they decide to find a dentist, you will be at the top of their minds.
Getting Started with Dental Marketing Materials
There are a wide number of options for dental marketing materials, including patient newsletters, postcards, patient education and dental brochures.
Patient newsletters serve as the friendly, yet professional, forum you need to communicate with your patients and foster a strong referral program. By differentiating your practice within your newsletter you can enhance the long-term success of your patient relationships and ultimately increase the income generated from your dental practice.
Customized dental postcards help draw potential patients to your practice by letting them know who you are, where you are located and how you can benefit them with special offers and services. Personalizing your postcards with the names of the decision maker of the household can increase response rates by up to 44%.
As mentioned above, patient education and dental brochures let clients know about new or extra services they may not be aware of. Letting patients know about teeth whitening services prior to the holidays or budget-friendly cosmetic dentistry options can significantly boost your revenue and guarantee many return visits.
Plenty of individuals look to the world wide web for their top source of information. The explanation for this would be that the web offers clear, concise answers. They search 1 factor and they get it proper prior to their faces. What a dental marketing strategy on the internet is heading to complete for you is to have you show up as a Google listing to every patient inquiry concerning suggestions or evaluations on dental services.
That is 1 of the greatest techniques to earn new clients almost everyday. If executed appropriately, the amount of new people which will appear to you as an immediate solution is going to be tremendous.
As widespread knowledge, the influx of new patients improves the chances of you possessing loyal patients eventually. It is a lot more advisable to invest in obtaining new individuals on an every day basis than just focusing on the loyalty of a few patients. The chance to grow is larger using the former. Know really well what your marketing needs are and work along with your targets with a group of competent people who know how you can perform brilliant dental marketing ideas.
Always remember to complete your analysis each within the marketing strategy part and whilst searching for any reputable dental marketing company. Know your background too as the environment where you move in so that you could get a firm grasp along with your possible clients.
Only when you have completely understood the folks in which you intend to offer your services to will you have the ability to come up with dental marketing ideas that could sweep your dental service off the floor and high over the ranks.
The proper execution, outstanding ideas, patience and a little of luck would certainly take you places in this business. Do yourself a favor and make sure to take a look at these fantastic pages that may be sure to help you in creating a productive on the internet marketing technique to promote your company.